Kadeka: Brand Story

A narrative-driven visual approach to convey Kadeka’s brand essence.

Overview

This project explores the redesign of Kadeka’s brand story through a visual-first layout that integrates lifestyle imagery and the company’s core values. The design captures moments of elegance, connection, and functionality, using digital compositions to highlight Kadeka’s products.

The visuals reflect the brand’s heritage and commitment to innovation, design, and quality, aiming to create a seamless and aspirational experience for the audience.

Rationale

The visual captures Kadeka’s mission of enriching life with elegance and functionality. A serene dining scene with a couple enjoying wine and their child playing evokes warmth, connection, and aspirational living.

The Kadeka wine chiller embodies luxury and practicality, seamlessly enhancing this lifestyle.

Visual Progression

Rationale

This image reflects Kadeka’s dedication to supporting everyday family life through thoughtful design and innovation. Featuring a mother and child bonding in the kitchen, complemented by a Kadeka food freezer, the scene highlights the brand's commitment to creating products that enhance convenience, reliability, and joy in daily routines.

The visual ties Kadeka’s promises of innovation, design, and quality directly to real-life experiences.

Visual Progression