Project Background:

DBS Asia X (DAX) fosters a culture of innovation and change within the banking industry. As part of this forward-thinking environment, the 1-2 WOW initiative serves as a launchpad for DBS employees’ brightest ideas, providing the resources and platform to bring them to life. The campaign aims to raise awareness and encourage employees to view 1-2 WOW as the essential first step in their innovation journey, paving the way for transformative change within the organization.

Creative Direction:

The creative vision features a futuristic humanoid persona symbolizing the advanced intelligence and innovation of the 1-2 WOW program.

This character represents how the program can transform DBS employees’ ideas into groundbreaking, future-shaping innovations. Aligned with DBS Asia X (DAX), the program acts as a powerful catalyst for turning ideas into impactful, tangible innovations that drive progress.