Graphic language, Mavic

Being interested in bicycles and its technology, I wanted to have a closer look at the symbols used by Mavic in their marketing campaign. It is fascinating to see the various approach that can be executed to represent these symbols that illustrates their seling point. Is the usage of such symbols necessary? Does it communicate the features effectively, as opposed to just plain words?

Visual Identifiers Vs Plain Copy. Signs, Identification. Power Of Icons/Symbols. Easy Identification. Unique Markers. Stardardization, Competitors. Icons - Logos. Primary, Secondary, Tertiary. Colours -1C, 2C, 4C. Overly-Excessive. Necessary. Usage In Certain Industries. Technical, Technology, Innovation, Propriety, Advancement In Research And Methodologies. Niche, Cool Factor. References. Visual Representation. Visual Breakdown. Visual Simplification. Content Vs Visual. Text, Message Enhancement.