Type + Photoshop + mix & match

Intention: Create secondary branding that are vibrant and dynamic to reflect the personality of CAS (Crank Arm Steady) which is one of Singapore's pioneer fixed-gear cycling group.

Direction: By creating individual word piece, it allows great flexibility in the juxtaposition of putting the CAS name together. Each word was created using simple typography and treated with various graphic effects in Photoshop.

Conclusion: Having an open-format of putting together what seem like random elements to form various "identities" lead to an interesting and unexpected output.