Kadeka
Product Launch Campaign

Crafting a sophisticated launch to elevate the wine experience

Overview

This project centers around the launch of KADEKA Wine Chillers, a premium product designed to elevate the wine-drinking experience.

The campaign’s goal is to drive awareness and sales by showcasing the product’s unique features, such as its elegant design and innovative functionality, while positioning it as an essential accessory for wine enthusiasts.

Concept 1

Three Pillars of Excellence

This approach emphasizes the three core pillars—Innovation, Performance, and Design—through a visually compelling collage that showcases each feature. These key selling points are unified by a bold, yet straightforward headline that positions Kadeka as the brand dedicated to providing the ultimate wine-drinking experience.

Concept 2

Elegance in Every Detail

Set against a refined display of a wine glass, wine bottle, and beer can, this concept integrates the key features within these familiar objects, each symbolizing a core benefit: the glass embodies Design, the bottle represents Performance, and the can signifies Innovation. The headline encapsulates this visual concept with an aspirational message about the exceptional experience customers can expect from Kadeka Wine Chillers.

Concept 3

Tailored for Your Lifestyle

In this series, each visual focuses on one of the three pillars, blending lifestyle imagery with feature-specific visuals. This approach connects the customer’s personality with the corresponding pillar and product series, adding an element of dynamism to the messaging while giving the campaign a more relatable and personal touch.

Final Concept Iteration

Elegance in Focus: The Art of Perfectly Chilled Wine

After careful consideration, none of the three initial concepts were selected. The direction was shifted towards a more minimalist approach for the final iteration, focusing on moody, dramatic close-up shots of the product.

This concept highlights the elegance and craftsmanship of the Kadeka Wine Chillers, paired with a refined headline. The simplicity and intensity of this approach aim to create a powerful visual impact, drawing attention to the product itself while positioning it as the ultimate choice for wine lovers.