Overview

Designed as an in-store table standee, this display invites customers to explore the cutting-edge LED technology of Sony Bravia TVs.

The standee features a lift-and-reveal interactive flap with a prominent call-to-action: “Lift to Reveal the Difference.” Flip arrows guide the user, encouraging them to engage with the display and experience firsthand the enhanced brightness, clarity, and color that set Sony Bravia apart. This innovative approach captures attention and delivers a tactile, memorable brand interaction within a retail environment.