TANGS
Window Display

Responsible consumption beyond the sale: A thought-provoking approach to mindful shopping

Overview

This window display was created for TANGS during the THE TANGS SALE OR NOTHING period, blending the excitement of a sale with a socially responsible message. By using powerful visual metaphors, the display emphasizes the environmental impact of overconsumption and urges customers to reflect on their purchasing habits. The two scenes aim to challenge the viewer’s perception of ‘sale’ and highlight the need for sustainable and mindful consumption.

TAKE CLEARANCE SERIOUSLY

The use of a deforested land patch with electric poles in place of trees serves as a visual metaphor for the environmental cost of overconsumption and unchecked industrialisation. The phrase "Take Clearance Seriously" is a double pun, suggesting both the clearance sale and the serious consequences of unchecked consumerism on the environment. The scene implies that not all clearances are beneficial, especially when they lead to irreversible damage.

A TIME FOR RESPONSIBLE CONSUMPTION

This scene features factory chimneys puffing smoke, symbolizing the pollution and negative environmental impact resulting from mass production. The title encourages customers to reconsider their consumption patterns and focus on more sustainable and responsible choices. The parallel to the sale period invites shoppers to reflect on how their actions during the sale could either contribute to or reduce environmental harm.