Kadeka wine chillers
Product launch campaign
Concept 1
3 pillars
This approach highlights the three pillars – Innovation, Performance and Design – with a collage of the respective features. These USPs are united with a simple, yet confident promise in the headline which positions Kadeka as the brand that delivers the best wine-drinking experience.
Concept 2
Classy inspiration
Against a classy line-up of wine glass, wine bottle and beer can, we see the key features integrated into these objects, associating each feature with one benefit: the glass represents Design, the bottle represents Performance, and the can represents Innovation. The headline summarises the visual thought with an aspirational message of what the customer can expect from Kadeka wine chillers.
Concept 3
Individual lifestyle
The individual KVs in this series each focus on one of the three pillars. Visually, there is a merging of lifestyle imagery with feature images, which matches the personality of the customer with the respective pillar and product series. This adds a layer of dynamism to the communication, giving it a more human touch.