Ministry of Foreign Affairs
Recruitment Campaign
Idea: “I am Singapore” - To position the candidates as the best representatives for Singapore.
Direction: For the main key visuals, a structural typography layout was used to list down the recruitment details. Overview of the descriptions becomes a part of the visual layout for the 3 roles.
• Foreign Service Officer
• Foreign Service Scholar
• Support Staff
Recruitment Pack and contents handed out during roadshow.
Homepage takeover and web banners